ZELLO LOOK
The overall style of the shoot is bright, vibrant, and visually captivating, designed to bring the essence of all four products to life. Each shot creatively showcases the unique qualities and uses of the products in a way that instantly grabs the viewer’s attention. This dynamic and engaging campaign not only highlights the visual appeal but also clearly communicates how each product can be used, making the experience both inspiring and informative.
The shoot will focus on a clean, light, and vibrant colour and lighting palette that aligns seamlessly with the product packaging. This setup is designed specifically for showcasing the individual products rather than their external packaging. Bold, solid backgrounds will be used to make each product stand out and shine. The visual approach includes a mix of flat lays, grouped arrangements of two and four, and dynamic shots of models interacting with the products—moving, grading, and removing them—to bring energy and movement to the campaign.
The net bags will feature one Zello product paired with complementary fruits and items that visually represent its flavour and intended use. This styling approach creates a vibrant, sensory connection to the product. The bags will be photographed against clean white or bold solid backgrounds, both on their own and in the hands of models, adding versatility and context to the visual storytelling.
Casting the products in jelly offers a clean, playful, and visually striking way to introduce them to new customers. This creative concept not only highlights the unique identity of each item but also delivers a bold, attention-grabbing visual that sparks curiosity and encourages discovery.
Energy – Lock In & Level Up
Hit a wall of brain fog just when it’s time to focus? Time for an Energy Zello.
This product is designed to sharpen focus and help you power through your to-do list.
Visual Concept: A model sits at a desk surrounded by piles of paperwork and a laptop. As she sips her Energy Zello, her posture sharpens and her focus shifts. The scene captures a transformation — from overwhelmed to locked-in. A fresh take on productivity energy.
Recovery – Find Your Center
When life gets loud, hit pause. Calm helps you silence the noise and return to yourself.
Visual Concept: A serene yoga session. The model flows through grounding stretches and poses, fully present. The product is subtly featured — balancing on her body mid-pose or tucked into her waistband. It's about stillness, strength, and intentional presence.
Calm – Wind Down Mode
When the day’s done, your body needs a moment to recharge. Recover is your cue to relax.
Visual Concept: A cozy bedtime setup. The studio is styled like a bedroom, with the model lounging effortlessly. She’s in soft loungewear, flipping through a magazine, streaming her favorite show — totally at ease. Recovery, redefined.
Endure – Keep Sweating
For the moments that test you, Endure helps you push past the wall.
Visual Concept: Our fitness girlie mid-session — sweating through weights and pilates, fully in the zone. This is high-effort, high-intensity energy. She uses Endure Jelly to power through, showing grit, movement, and commitment. Built for the push.
Video Concept
The goal of this shoot is to build a versatile library of high-quality footage for ongoing use, plus four punchy, attention-grabbing 15–30 second videos designed for social media reels and posts. We’ll also produce a short, narrated video that introduces each Zello product, showcasing what it is and the moments it’s made for.
Each video will open with a custom hook—something visually dynamic and immediately engaging. Think quick-cut montages from each scene, paired with a confident voiceover that brings the story to life: what the model is doing, why she’s in that environment, and how Zello fits seamlessly into her routine.
The tone? Imagine David Attenborough narrating the world of high-performance wellness. Calm, curious, and compelling—but with a modern edge. It’s thoughtful storytelling meets active lifestyle: a smart, engaging way to help viewers connect with the product and its purpose, without ever feeling too scripted or salesy.
The result will be a series of short, stylish videos that are informative, inspiring, and just playful enough to keep viewers wanting more.