ZELLO LOOK

The overall style of the shoot is bright, vibrant, and visually captivating, designed to bring the essence of all four products to life. Each shot creatively showcases the unique qualities and uses of the products in a way that instantly grabs the viewer’s attention. This dynamic and engaging campaign not only highlights the visual appeal but also clearly communicates how each product can be used, making the experience both inspiring and informative.

Two hands exchanging orange gummy candies, with a blue package labeled "Good News Brunch" and a slice of orange on a yellow background.

Three hands holding plant-based juice pouches with mango, apple, and peach flavors on a white background.

Person sitting on an orange exercise mat, holding a can of Plant Press Sparkling Passionfruit Peach flavored energy drink. The person is wearing white sneakers, white socks, and white workout leggings. The floor beneath the mat is green.

Four cans of One Pro protein sparkling water in different flavors, including Sorrento Lemon, Ginger & Lemon, Pineapple & Cucumber, and Peach & Strawberry, arranged against a dark blue background.

The shoot will focus on a clean, light, and vibrant colour and lighting palette that aligns seamlessly with the product packaging. This setup is designed specifically for showcasing the individual products rather than their external packaging. Bold, solid backgrounds will be used to make each product stand out and shine. The visual approach includes a mix of flat lays, grouped arrangements of two and four, and dynamic shots of models interacting with the products—moving, grading, and removing them—to bring energy and movement to the campaign.

Array of LEUBRUI skincare products including repair lotion, all-day sunscreen, and daily sunscreen, with shadow cast on a white surface.

Five colorful energy drink cans with different flavors and vibrant background stripes.

The net bags will feature one Zello product paired with complementary fruits and items that visually represent its flavour and intended use. This styling approach creates a vibrant, sensory connection to the product. The bags will be photographed against clean white or bold solid backgrounds, both on their own and in the hands of models, adding versatility and context to the visual storytelling.

Hand holding a reusable mesh grocery bag filled with vegetables, against a light green background.

A reusable net grocery bag holding oranges and a carton of eggs against a blue sky background.

A red mesh bag containing three red bell peppers, a small glass bottle, and a bottle of hot sauce labeled "Bringing Hot Sauce".

Pink and clear gel with a small pink makeup product labeled 'MIK MAKEUP' inside a translucent pink setting.

A pink glass dessert dish with a scalloped edge placed on a red velvet surface, holding a white card, a silver tube, and a small container against a pink gradient background.

Casting the products in jelly offers a clean, playful, and visually striking way to introduce them to new customers. This creative concept not only highlights the unique identity of each item but also delivers a bold, attention-grabbing visual that sparks curiosity and encourages discovery.

Energy – Lock In & Level Up

Hit a wall of brain fog just when it’s time to focus? Time for an Energy Zello.
This product is designed to sharpen focus and help you power through your to-do list.
Visual Concept: A model sits at a desk surrounded by piles of paperwork and a laptop. As she sips her Energy Zello, her posture sharpens and her focus shifts. The scene captures a transformation — from overwhelmed to locked-in. A fresh take on productivity energy.

Person lying on a bed with legs raised, reading a magazine, in a colorful bedroom with orange, pink, and gray bedding, and a green headboard.

A woman with hair rollers, glasses, and a school uniform, sitting with her legs on a cluttered desk, reading a notebook while holding a sign that says 'For the World Ahead'. The desk has papers, a red rotary phone, two coffee cups, and a black alarm clock.

A person lying face down on a pink bed with their eyes covered by a cloth. The person is wearing pajamas with a red plaid pattern and yellow socks. Surrounding the person are snacks, books, and scattered cereal and candy on the bed and floor, with some items tipped over.

Recovery – Find Your Center

When life gets loud, hit pause. Calm helps you silence the noise and return to yourself.
Visual Concept: A serene yoga session. The model flows through grounding stretches and poses, fully present. The product is subtly featured — balancing on her body mid-pose or tucked into her waistband. It's about stillness, strength, and intentional presence.

People practicing yoga in a studio, focusing on a woman in a yoga pose.

Woman in pink sports outfit performing a yoga pose with a silver exercise ball on her back, in a minimal white studio.

A woman with a toned back and arms, wearing a black sports bra and leggings, lifting a black medicine ball above her head in a workout setting.

A woman in a sparkly light blue outfit is handing a small container to a person wearing a plaid suit jacket, who is reaching out with gloved hands. The woman holds a book and stands near an old computer on a desk, with a retro office phone nearby. A sign in the background reads 'Fashion is not dead.'

Calm – Wind Down Mode

When the day’s done, your body needs a moment to recharge. Recover is your cue to relax.
Visual Concept: A cozy bedtime setup. The studio is styled like a bedroom, with the model lounging effortlessly. She’s in soft loungewear, flipping through a magazine, streaming her favorite show — totally at ease. Recovery, redefined.

A woman lying on a red exercise ball with one leg raised high in the air, wearing white socks, ballet slippers, and casual clothing, against a plain beige background.

Endure – Keep Sweating

For the moments that test you, Endure helps you push past the wall.
Visual Concept: Our fitness girlie mid-session — sweating through weights and pilates, fully in the zone. This is high-effort, high-intensity energy. She uses Endure Jelly to power through, showing grit, movement, and commitment. Built for the push.

Video Concept

The goal of this shoot is to build a versatile library of high-quality footage for ongoing use, plus four punchy, attention-grabbing 15–30 second videos designed for social media reels and posts. We’ll also produce a short, narrated video that introduces each Zello product, showcasing what it is and the moments it’s made for.

Each video will open with a custom hook—something visually dynamic and immediately engaging. Think quick-cut montages from each scene, paired with a confident voiceover that brings the story to life: what the model is doing, why she’s in that environment, and how Zello fits seamlessly into her routine.

The tone? Imagine David Attenborough narrating the world of high-performance wellness. Calm, curious, and compelling—but with a modern edge. It’s thoughtful storytelling meets active lifestyle: a smart, engaging way to help viewers connect with the product and its purpose, without ever feeling too scripted or salesy.

The result will be a series of short, stylish videos that are informative, inspiring, and just playful enough to keep viewers wanting more.