ZELLO LOOK

We’re tapping into the playful spirit of people who just want to give something new a go—without taking themselves too seriously. Think Juicy Couture vibes front and centre: bold, fun, and unapologetically vibrant, perfectly capturing the essence of Zello’s lighthearted and energetic tone. We're throwing it back with a nostalgic twist, using an old-school ‘90s lighting style that brings in those dreamy silver and gold flares on the shadow side of our models, all wrapped in bright, cheerful colors. It’s all designed to speak directly to the fitness and wellness crowd who are curious to explore new ways to move, sweat, and have fun—minus the pressure and all the serious vibes.

References and Visuals

Picture this: a "wellness girlie" stepping out of her comfort zone and diving into new sports, whether it's perfecting her Pilates poses, trying her hand at tennis, or just beginning her gym journey. The goal? To make sure she steals the spotlight, keeping the focus on her while letting the backdrop fade into the background, creating a sleek, clean vibe that's a treat for the eyes. We want to grab the viewers’ attention, making them do a double-take and dive deeper into the content, wondering what she's up to next. The twist? She's not the expert—she's the relatable newbie, giving every challenge a red-hot go, with Zello by her side, cheering her on every step of the way. It’s all about embracing the journey, not just the destination!

We want viewers to feel an instant connection with the content, as if the fun and lighthearted vibe of the visuals is speaking directly to them. This approach not only makes the content more engaging but also increases the likelihood that our target audience will want to use Zello themselves. Plus, this style of shooting complements the organic and behind-the-scenes moments captured throughout the day, creating a seamless and authentic experience that truly resonates.