Santini Treatment

WHAT WE DO

The goal is to produce content with a story that viewers can connect to. It will aim to inspire others to go and have their own adventures. We do this by capturing images and video content that conveys a clear message; this is a lifestyle and community that people will want to be a part of.

Adventure.

Thrilling.

Exhilarating.

Heritage.

Joy.

Photography Campaigns

Each photography Campaign undergoes a pre-production period. Sourcing locations, riders and bikes that complement the kit.

This is a key part of shooting, so that the desired outcome is achieved in the shortest time possible.

The aim is to take Santini’s content into the next generation whilst still holding onto the rich heritage the brand has built over the years.

Photography Reference

The Style of photography we aim for consists of tones that support the story of the image to help the viewer further connect with the message of the image.

Video Campaigns

With each video campaign produced, the aim is to establish the purpose and advantages each product has. A clear way of doing this is by showing the product in use in an environment that the user relates to. Establishing this sort of connection with the rider makes them want to be a part of the story you are telling.

Before we shoot there are some things we need to think about.

  • Location - The right location is everything and needs to be carefully selected so that they aid the story of the product. A perfect location makes it easier for the viewer to imagine themselves being there.

  • Lighting - Although golden hour is amazing there are still so many more hours in the day. That’s when understanding how to shape light comes into play. Once a story is agreed upon we then begin to create a constant lighting look for a Campaign. Lighting is one of the key parts of making a campaign memorable.

  • Colour palette - We want to make it pop. Choosing complementary colours in the location that make the subject pop on screen adds another layer to the visual aspect of the video that is pleasing to the eye.

  • Sound Design - You heard right. We aren’t just talking about a killer soundtrack but sound effects as well. Hearing the wheels turn on a bike or the wind catching the trees as you pass by helps the viewer sink into the story you are telling.

Cycling isn’t always measured in distance and speed but in adventures, shared moments and unbreakable bonds made.

Carefree, no rules and no roads. This video below focuses on the joys of getting lost on a dirt trail and enjoying the scenery that passes by.