Win the Race. Before It Begins.
Every great athlete knows that victory isn’t won on race day—it’s built in the relentless hours of training, the sweat, the sacrifice, and the unwavering pursuit of excellence. [Athlete’s Name] isn’t just a competitor; he’s a force. A seasoned triathlete at the pinnacle of his sport, competing on the world’s biggest stage. But in today’s fast-moving media landscape, performance alone isn’t enough—visibility is everything.
This proposal outlines a strategic content partnership that will capture the intensity, discipline, and drive behind his Olympic journey. Through dynamic videography and photography, we will craft a compelling narrative—one that not only documents his training but seamlessly integrates sponsor branding, ensuring maximum exposure and engagement. This isn’t just about storytelling; it’s about elevating a brand alongside an athlete who embodies resilience, power, and global appeal.
Training Content.
This segment will feature footage and stills of Matt as he progresses through his training blocks. The focus will be on showcasing the work being done, along with capturing training moments that Matt can share to highlight the tools and apparel he uses during each session.
The content produced will be leveraged to create a library of footage and stills, which Matt can post regularly to boost engagement, increase views, and foster growing interest in his training journey.
Brand Placement.
This content category will provide an exclusive behind-the-scenes look at the products Matt is testing, whether it be new supplements, nutrition, or gear such as bikes and shoes. It presents an excellent opportunity to promote sponsor products while also offering valuable feedback on Matt's experience with each item.
Usage of content.
Each shoot day is designed to capture Matt in the current phase of his training as he prepares for his next race. These sessions have two key objectives:
To showcase Matt using the sponsor’s products within an organic environment. The focus is on Matt’s performance and feedback post-training and racing, allowing the results to speak for themselves in supporting the products.
To collect B-roll footage for dynamic "trailer-style" videos that will build anticipation and engagement around Matt’s upcoming race. These videos are crafted to drive awareness and create a deeper connection with Matt’s journey, encouraging long-term investment in his progress—not just for this race, but for his entire career ahead.
