Monthly Creative

Partnership

Attachd X Club Crux

ABOUT

Both Attachd and Club Crux have built strong businesses by solving genuine problems for their customers. The next stage isn't simply producing more content—it's

creating a consistent visual identity that reflects the premium experience of each brand. This proposal outlines an ongoing creative partnership focused on strategic

planning, premium video production and long-term brand consistency

Attachd

Goals: Premium positioning, consistent content, reduce reliance on UGC, improve quality, memorable campaigns.

Club Crux

Goals: Premium coaching brand, build trust, educate clients, showcase client experience and founder philosophy.

Big Ideas, Real Impact.

The Opportunity

Great brands don't just post content—they build visual consistency. Instead of isolated shoots, we'll create an ongoing content system supporting social media, paid

advertising, launches, websites and community building.

Creative Vision

Premium. Memorable. Human.

The goal is to create a recognisable visual language across both brands through cinematic storytelling, premium production and authentic moments.

Attachd Content Pillars

1. Stories – documentary-style customer experiences.

2. Product – premium craftsmanship and feature highlights.

3. Lifestyle – cafés, run clubs, coastal walks and adventure.

4. Community – founder content and customer stories.

Club Crux Content Pillars

1. Education.

2. Coaching & client journeys.

3. Lifestyle & community.

4. Founder thought leadership.

Monthly Workflow

Discovery & Planning

|

Pre-production

|

Production

|

Editing

|

Delivery

|

Monthly Review.

Output and Services

  • A flexible mix of content based on campaigns and priorities.

    • 5–9 professionally edited videos across both brands.

    • Supporting social cut-downs.

    • B-roll library.

    • Selected photography where required (approx. 20% photo / 80% video).

  • Included each month:

    • Creative planning

    • Concept development

    • Shoot planning

    • Two production days

    • Professional video production

    • Editing & delivery

    • Flexible allocation across Attachd & Club Crux

  • Recommended Partnership

    Monthly Creative Partnership

    Investment: $3,500 + GST / month

    Optional additional production day: $900 + GST.